Become a Distribution Partner

Build a Sustainable Advisory Business with PMSAIF

Partner with India's most education-first PMS/AIF distribution network. We're looking for IFAs, wealth managers, and CAs who share our commitment to putting clients first.

Access to 400+ PMS StrategiesSEBI Compliant FrameworkTraining & Certification SupportDedicated Partner Support
Niraj and Pooja Thacker Image
Partnership Benefits

Why Partner with PMSAIF?

We've built a partner-centric distribution model designed to help advisors like you build sustainable, education-first practices without the compliance burden.

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Research & Shortlisting
Full access to our 100-Point Scorecard research on 400+ PMS and 1,000+ AIF strategies.
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Partner Training Programme
Comprehensive training on PMS/AIF products, SEBI regulations, risk profiling methodology.
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Back-Office Support
We handle documentation coordination, KYC tracking, PIS applications, agreement management.
Partner Profile

The Ideal PMSAIF Partner

Who We're Looking For

  • Independent Financial Advisors (IFAs) with existing HNI/UHNI clients
  • Chartered Accountants who advise clients on investments
  • Wealth managers seeking to expand PMS/AIF capabilities
  • SEBI-registered advisors wanting institutional-grade research support
  • NRI-focused advisors serving the Indian diaspora
  • Insurance or mutual fund distributors moving into PMS/AIF

💡 Non-Negotiable: You must be licensed (ARN, RIA, or CA), client-first in your philosophy, and committed to full compliance. We do not partner with advisors who prioritise commissions over client suitability.

What We Stand Against

  • Recommending products based on commission structure
  • Non-disclosure of fees and conflicts of interest
  • Selling PMS/AIF without adequate risk profiling
  • Ignoring product suitability in pursuit of AUM
  • Incomplete compliance documentation or KYC shortcuts
  • Promising guaranteed returns or misleading projections

📋 Our Ethics Assessment below is not just a formality — it is a genuine filter. We will only partner with advisors who score 25+ out of 30. This protects our clients, your clients, and the integrity of the network.

Partner Assessment

The Ethics & Suitability Assessment

15 questions that reveal your advisory philosophy. There are no "technically correct" answers — only honest ones. Ideal PMSAIF partners score 35+ out of 45.

Partner Resources

What You Get as a Partner

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PMS/AIF Research Library Access

Full access to our 100-Point Scorecard research on 400+ PMS strategies and 1,000+ AIFs. Updated quarterly.

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Partner Training Manual

Complete training guide on PMS/AIF products, risk profiling, client communication, SEBI compliance, and fee disclosure best practices.

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Risk Profiling Toolkit

Our proprietary 20-question risk profiling system adapted for partner use. Includes scoring algorithm, profile descriptions, and strategy mapping guide.

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Partner Programme Brochure

Complete overview of benefits, revenue structure, support model, compliance requirements, and onboarding process for new partners.

Ready to Build a Client-First Advisory Practice?

Complete the ethics assessment above (35+ to qualify), then schedule a partner onboarding call with CA Niraj Thacker.