Insights & Education

Blog & Investor Resources

Plain-language insights on PMS, AIF, NRI investing, and the psychology of long-term wealth creation. Written by SEBI-certified advisors who invest their own money in what they recommend.

13 In-Depth ArticlesSEBI-Certified AuthorsUpdated Regularly
Niraj and Pooja Thacker Image
📋

From our founders: We are committed to publishing one genuinely useful article every two weeks — on topics that help HNI investors make better decisions. No recycled content. No clickbait. Only content we would share with our own family.

★ Featured Article

Graduating from Mutual Funds: Should HNIs and NRIs Choose a PMS or an AIF?

Mutual funds are excellent for building wealth, but what happens when your portfolio crosses ₹50 Lakhs? Discover whether a Portfolio Management Service (PMS) or an Alternative Investment Fund (AIF) is the right next step for your financial journey.

Investor Education~4 min read
Read Full Article →

All Articles

Explore in-depth articles on PMS, AIF, and smart investing

Investor Education4 min read
Graduating from Mutual Funds: Should HNIs and NRIs Choose a PMS or an AIF?

Mutual funds are excellent for building wealth, but what happens when your portfolio crosses ₹50 Lakhs? Discover whether a Portfolio Management Service (PMS) or an Alternative Investment Fund (AIF) is the right next step for your financial journey.

PublishedRead Article
Education11 min read
PMS vs AIF: Which Investment Option is Better in 2026?

Confused between PMS and AIF investments? Learn the key differences, risks, taxation, minimum investment, returns, and which option is better for HNIs and smart investors in 2026.

PublishedRead Article
Education9 min read
PMS vs AIF in India: Which Is Right for HNIs, UHNIs and NRIs?

Understand the difference between PMS and AIF in India in simple language. Compare minimum investment, taxation, liquidity, customization and NRI rules to see which option fits HNIs, UHNIs and NRIs.

PublishedRead Article
Partner Network7 min read
Why Ethical Advisors Are Partnering With PMSAIF Partners for Distribution

For MFDs, IFAs, and financial advisors looking to add PMS and AIF to their practice, partnering with a specialist distributor offers compliance cover, product expertise, and better outcomes.

PublishedRead Article
Investor Stories5 min read
The Investor Who Almost Redeemed at the Bottom — And Why He Didn't

A real account (anonymised) of a client who faced a 28% drawdown in his first year of PMS investing. What he felt, what we discussed, why he stayed, and what happened next.

PublishedRead Article
Tax & Structure10 min read
PMS Taxation in India: Short-Term, Long-Term, and What Changed After Budget 2024

PMS taxation is complex — gains are taxed at the security level, not the portfolio level. This has important implications for your effective tax rate. A complete guide with examples.

PublishedRead Article
How It Works6 min read
Our 7-Step Process: From First Call to Invested Capital — What to Expect

Many investors hesitate because they don't know what working with a PMS distributor actually looks like. Here is our complete process, step by step, with no surprises.

PublishedRead Article
Market Education7 min read
What Recent Returns Don't Tell You: The Case for Risk-Adjusted Thinking

A PMS that returned 45% last year might be carrying enormous concentration risk that the next correction will expose. How to look beyond headline returns and evaluate what matters.

PublishedRead Article
PMS Selection11 min read
How to Evaluate a PMS Fund Manager: 10 Questions to Ask Before You Invest

Beyond the 3-year return chart, what makes a PMS fund manager worth trusting with your capital? Our evaluation framework distilled into the 10 most important questions.

PublishedRead Article
Investment Psychology9 min read
Why Smart Investors Make Bad Decisions: Behavioural Biases That Destroy Wealth

Loss aversion. Recency bias. Herding behaviour. These are not abstract concepts — they are documented reasons why most investors consistently underperform. And they are fixable.

PublishedRead Article
NRI Investing15 min read
NRI Investment in PMS: FEMA Rules, Taxation, and the Right Structure

Navigate the complex landscape of NRI PMS investment with our detailed guide covering FEMA compliance, NRE vs NRO accounts, repatriation rules, DTAA benefits, and country-specific considerations for UAE, USA, UK, and Singapore.

PublishedRead Article
AIF Education14 min read
AIF Category I, II and III: A Plain-English Guide for Indian Investors

Navigate the complex world of Alternative Investment Funds with our comprehensive guide. Understand the differences between Category I, II, and III AIFs, investment minimums, lock-in periods, and which category aligns with your investment objectives.

PublishedRead Article
PMS Basics12 min read
PMS vs Mutual Funds: What HNIs Need to Know Before Choosing

Understand the critical differences between Portfolio Management Services and Mutual Funds to make an informed investment decision. Learn about minimum investments, fee structures, tax implications, and which option suits your wealth profile best.

PublishedRead Article
Stay Informed

Get Every Article Delivered to Your Inbox

Quarterly market updates + every new article on publication.

Ready to Make Informed Investment Decisions?

Schedule a free consultation with our investment experts.