Insights & Education

Blog & Investor Resources

Plain-language insights on PMS, AIF, NRI investing, and the psychology of long-term wealth creation. Written by SEBI-certified advisors who invest their own money in what they recommend.

10 In-Depth ArticlesSEBI-Certified AuthorsUpdated Regularly
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From our founders: We are committed to publishing one genuinely useful article every two weeks β€” on topics that help HNI investors make better decisions. No recycled content. No clickbait. Only content we would share with our own family. Articles launching shortly β€” subscribe below to be notified.

β˜… Featured Article

PMS vs Mutual Funds: What HNIs Need to Know Before Choosing

With β‚Ή50 Lakhs as the minimum, PMS is often misunderstood as a 'premium mutual fund'. The structural, tax, and strategy differences are far more significant than most investors realise.

PMS Basics~8 min read
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All Articles

10 in-depth articles on PMS, AIF, and smart investing

PMS Basics8 min read
PMS vs Mutual Funds: What HNIs Need to Know Before Choosing

With β‚Ή50 Lakhs as the minimum, PMS is often misunderstood as a 'premium mutual fund'. The structural, tax, and strategy differences are far more significant than most investors realise.

PublishedRead Article
AIF Education10 min read
AIF Category I, II and III: A Plain-English Guide for Indian Investors

SEBI has three categories of Alternative Investment Funds, each with very different risk profiles, lock-ins, and investor types. Most investors confuse them. Here is a clear breakdown.

PublishedRead Article
NRI Investing12 min read
NRI Investment in PMS: FEMA Rules, Taxation, and the Right Structure

For NRIs in Dubai, Singapore, the UK or USA, investing in Indian PMS involves FEMA compliance, NRE/NRO account choices, and DTAA considerations. A practical guide from our advisors.

PublishedRead Article
Investment Psychology9 min read
Why Smart Investors Make Bad Decisions: Behavioural Biases That Destroy Wealth

Loss aversion. Recency bias. Herding behaviour. These are not abstract concepts β€” they are documented reasons why most investors consistently underperform. And they are fixable.

PublishedRead Article
PMS Selection11 min read
How to Evaluate a PMS Fund Manager: 10 Questions to Ask Before You Invest

Beyond the 3-year return chart, what makes a PMS fund manager worth trusting with your capital? Our evaluation framework distilled into the 10 most important questions.

PublishedRead Article
Market Education7 min read
What Recent Returns Don't Tell You: The Case for Risk-Adjusted Thinking

A PMS that returned 45% last year might be carrying enormous concentration risk that the next correction will expose. How to look beyond headline returns and evaluate what matters.

PublishedRead Article
How It Works6 min read
Our 7-Step Process: From First Call to Invested Capital β€” What to Expect

Many investors hesitate because they don't know what working with a PMS distributor actually looks like. Here is our complete process, step by step, with no surprises.

PublishedRead Article
Tax & Structure10 min read
PMS Taxation in India: Short-Term, Long-Term, and What Changed After Budget 2024

PMS taxation is complex β€” gains are taxed at the security level, not the portfolio level. This has important implications for your effective tax rate. A complete guide with examples.

PublishedRead Article
Investor Stories5 min read
The Investor Who Almost Redeemed at the Bottom β€” And Why He Didn't

A real account (anonymised) of a client who faced a 28% drawdown in his first year of PMS investing. What he felt, what we discussed, why he stayed, and what happened next.

PublishedRead Article
Partner Network7 min read
Why Ethical Advisors Are Partnering With PMSAIF Partners for Distribution

For MFDs, IFAs, and financial advisors looking to add PMS and AIF to their practice, partnering with a specialist distributor offers compliance cover, product expertise, and better outcomes.

PublishedRead Article

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