15 Years of Putting Investor Education
Before Everything Else
We are CA Niraj Thacker and CA Pooja Thacker — co-founders of PMSAIF Partners. SEBI-registered PMS & AIF distributors who built this firm on one conviction: an investor who truly understands what they own will never panic out of a great long-term investment.
How a 2009 Practice Became a Specialist PMS & AIF Advisory Firm
Profit Tantra began in 2009 as a sole proprietorship with a simple mission: help individuals and families plan their financial goals with honesty and expertise. Over the following decade, as clients grew wealthier, the conversations evolved — from SIPs and insurance to complex tax structuring, succession planning, and sophisticated investment products.
The real turning point came when Niraj and Pooja began personally investing their own family capital in PMS and AIF products. What they discovered changed how they looked at the industry. Most investors were rushing in based on recent returns, with no understanding of the underlying strategy, the fund manager's conviction style, or the kind of volatility they would need to endure to earn those returns.
They would meet frustrated PMS investors who had done nothing wrong — except choose the wrong product for their temperament. Concentrated portfolios that doubled and then corrected 40%. Cyclical strategies that ran hard during a specific market phase and then sat flat for years. Some investors should never have been in PMS at all.
The gap we set out to fill: No one was truly hand-holding the investor through the full journey — from deciding whether PMS was even right for them, to selecting the right fund manager style, to staying the course during inevitable rough periods. PMSAIF Partners was built to be exactly that firm.
Profit Tantra Founded
Niraj Thacker launches Profit Tantra as a registered proprietorship in Bangalore — financial planning, mutual fund distribution, insurance, and tax advisory for individuals and corporates. A registered trademark from the very first year.
Corporate Pedigree Built by Both Founders
Niraj completes CA and works at Deloitte (Audit & Assurance — Tata Group, Vodafone). Pooja completes CA, works at EY (Oracle, MTR Group audits), then NVIDIA as Controller Accounts, then Infosys serving a PE client based in the UK.
Profit Tantra Financial Services LLP
Business formalised as an LLP. PMS and AIF distribution added alongside the established practice in mutual funds, insurance, and loans. The advisory becomes a licensed, regulated entity.
Profit Tantra Strategic Advisors LLP & PMSAIF Partners
A dedicated LLP incorporated exclusively for PMS and AIF — with a Pan-India partner distribution network, NRI focus on UAE and UK markets, and PMSAIF Partners as the specialist brand. SEBI registration APRN07441 secured.
The KCP Framework — Knowledge. Conviction. Patience. Wealth.
This is not a marketing tagline. It is how we have lived as investors ourselves — and how we guide every client who walks through our door.
Six Principles That Define Our Practice
In a crowded advisory space, these six principles define who we are and how we serve our clients.
"The best investment decision is often not which PMS to choose — it is first deciding whether you should be in PMS at all. We make that judgement with every client, even when it costs us.
— CA Niraj Thacker, Co-Founder, PMSAIF Partners
CA Niraj Thacker & CA Pooja Thacker
CA Niraj Thacker
Co-Founder & Principal Advisor
Niraj qualified as a Chartered Accountant in 2007 and began his career at Deloitte as a Manager in Audit & Assurance — conducting audits for some of India's most prominent organisations including Tata Group entities and Vodafone. What distinguishes Niraj's profile in the distribution space is an unusual combination: the CA's analytical rigour combined with SEBI-certified Research Analyst credentials. Niraj has personally invested family capital in PMS and AIF alongside clients — sharing that journey transparently in every client conversation.
CA Pooja Thacker
Co-Founder, ARMFA | Chartered Financial Goal Planner
Pooja qualified as a Chartered Accountant in 2007 and then built one of the most varied corporate profiles. Her career spans Ernst & Young in Audit & Assurance (auditing clients including Oracle and MTR Group), NVIDIA where she served as Controller Accounts, and Infosys where she worked with a PE client headquartered in the United Kingdom. This combination is genuinely uncommon in the wealth advisory space. At PMSAIF Partners, Pooja leads the goal-planning and financial architecture conversations — ensuring every PMS or AIF recommendation sits correctly within a client's broader wealth structure.
SEBI Registration
We are fully compliant with SEBI regulations for wealth advisory, portfolio management, and AIF distribution. Our credentials are audited and verified.
SEBI APRN
07441
Portfolio Manager Registration Number
ARN
36837
Alternative Investment Fund Distributor Registration
Research Analyst
✓ Certified
SEBI-registered for fund manager research & analysis
What This Means: We're authorized by SEBI to manage portfolios (PMS) and distribute alternative investment funds (AIF). Our research analyst certification means every recommendation is backed by rigorous analysis. Your investments are protected by SEBI regulations and our fiduciary duty.
The PMSAIF Partners Group
Four specialized entities, unified mission: Transparent, research-driven wealth advisory for investors who refuse to settle.
Profit Tantra Strategic Advisors LLP
Wealth Advisory & Portfolio Management
Primary entity for PMS selection, NRI advisory, and wealth management services.
Profit Tantra Financial Services LLP
AIF Distribution & Structured Advisory
Dedicated to Alternative Investment Fund distribution and structured product advisory.
Pro360 Profit Tantra Growth Bridge LLP
Emerging Manager Advisory
Specialized advisory for early-stage fund managers and emerging investment strategies.
Profit Tantra (Proprietorship)
Educational & Consulting Services
Investor education programmes, workshops, and financial literacy initiatives.
Unified Standards: While we operate four legal entities for regulatory clarity and specialization, all are governed by the same ethical standards, fiduciary principles, and commitment to client outcomes. One philosophy, multiple execution channels.
Frequently Asked Questions
Ready to Start a Conversation?
Schedule a free 30-minute discovery call with CA Niraj or CA Pooja. No sales pressure — just an honest, education-first conversation about whether PMS or AIF makes sense for your situation.