Privacy Policy

1. Who This Policy Applies To

This Privacy Policy applies to all individuals who interact with Profit Tantra Strategic Advisors LLP (PMSAIF Partners), including:

• Existing and prospective clients seeking PMS/AIF advisory
• Website visitors and newsletter subscribers
• Individuals who download resources or attend webinars
• Contacts participating in discovery calls or consultations
• Any person whose data we collect through our platforms

By accessing our website, using our services, or providing us with personal information, you consent to the practices described in this policy.

2. What Information We Collect

We collect personal information in two ways:

A. Information You Provide Directly

• Contact Forms: Name, email address, phone number, city/location, investment amount, and inquiry details
• Discovery Calls: Extended personal information, financial details, risk profile, investment goals, and family circumstances
• Resource Downloads: Name, email, phone number, and download preferences (e.g., PMS Guide, AIF Brochure)
• Newsletter Subscriptions: Email address and subscription preferences

B. Information Collected Automatically

• Browser & Device Information: Browser type, operating system, device type, and device identifiers
• Website Usage: Pages visited, time spent on each page, clicks, scroll depth, and navigation patterns
• IP Address & Location: Your IP address and approximate geographic location (city-level, not exact)
• Cookies & Tracking Technologies: Persistent and session cookies used to remember preferences and track user behavior

This automatic collection helps us improve our website, personalize your experience, and understand user behavior patterns.

3. How We Use Your Information

We use the personal information you provide for the following purposes:

• Respond to Enquiries: Reply to your questions, support requests, and contact form submissions within 24-48 hours
• Send Resources & Materials: Deliver downloaded guides, brochures, educational content, and case studies
• Newsletter & Communications: Send newsletters, market updates, product information, and investment insights to subscribed contacts
• Improve Our Website & Services: Analyze usage patterns to enhance user experience, identify technical issues, and optimize performance
• Schedule & Manage Consultations: Organize discovery calls, meetings, and advisory sessions
• Regulatory Compliance: Comply with SEBI (Securities and Exchange Board of India) and AMFI (Association of Mutual Funds in India) requirements, including KYC (Know Your Customer) verification
• Fraud Prevention & Security: Detect and prevent fraudulent activity, unauthorized access, and security breaches

4. How We Share Your Information

We share your personal information only in the following circumstances:

A. Service Providers

We share data with third-party service providers who perform services on our behalf, including email service providers, website hosting platforms, and customer relationship management (CRM) systems. All service providers are contractually bound to maintain confidentiality and use data only for specified purposes.

B. PMS/AIF Fund Houses & Custodians

If you proceed with investment in a PMS or AIF product, we share necessary information with the selected fund house for KYC (Know Your Customer) verification, account opening, and ongoing regulatory compliance. This includes name, contact details, financial information, and investment goals. You will be informed before sharing any information.

C. Legal Requirements & Enforcement

We may disclose your personal information when required by:

• Court orders, regulatory authorities (SEBI, RBI, Income Tax), or law enforcement agencies
• Government investigations or compliance with legal obligations
• Prevention of fraud, financial crime, or other illegal activities

D. What We Will NOT Do

• Sell Your Data: We will never sell, rent, or exchange your personal information to third parties for marketing purposes
• Share Without Consent: We will not share your data with unrelated organizations without explicit permission

5. Data Retention

We retain personal information for the duration necessary to fulfill the purposes for which it was collected:

• Prospective Clients (No Investment Made): Data retained for 2 years from last contact, then deleted unless you opt for ongoing newsletter communications
• Active Clients (Post-Investment): Data retained for the duration of our advisory relationship plus 7 years for regulatory compliance and audit purposes
• Newsletter Subscribers: Data retained until you unsubscribe or request deletion
• Website Usage Data (Cookies): Retained for up to 12 months or as per individual cookie policies

You can request deletion of your data at any time by contacting us at mail@profittantra.com, subject to legal and regulatory obligations.

6. Cookies

Our website uses cookies to enhance your experience. Cookies are small data files stored on your device that help us:

• Session Cookies: Remember your login information and navigation preferences during your visit
• Persistent Cookies: Remember your preferences on future visits (e.g., language, theme)
• Analytics Cookies: Track website usage to improve performance and user experience
• Marketing Cookies: Deliver personalized content and measure campaign effectiveness

Most browsers allow you to control or disable cookies through settings. However, disabling cookies may limit website functionality. By continuing to use our website, you consent to cookie usage as described in this policy.

7. Security of Your Information

We implement comprehensive security measures to protect your personal information:

• Encryption: SSL/TLS encryption for data transmitted between your device and our servers
• Secure Servers: Data stored on secured, firewalled servers with restricted access
• Access Controls: Only authorized personnel can access personal information, on a need-to-know basis
• Password Protection: Strong encryption for stored passwords; staff trained on password security
• Regular Audits: Periodic security assessments and vulnerability testing

Note: While we take all reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. You assume some risk in transmitting information to us.

8. Your Rights

Under the Digital Personal Data Protection Act 2023 and Indian privacy laws, you have the following rights:

A. Right to Access

You can request a copy of all personal information we hold about you. We will provide this within 30 days in a readable format.

B. Right to Correction

If your information is inaccurate or incomplete, you can request correction. We will update your records within 15 days of verification.

C. Right to Deletion (Right to be Forgotten)

You can request deletion of your personal information, subject to legal and regulatory obligations. We will delete records within 30 days unless required to retain them for compliance.

D. Right to Withdraw Consent

You can withdraw consent for communication, newsletters, or data processing at any time by clicking "Unsubscribe" in emails or contacting us directly.

E. How to Exercise Your Rights

To exercise any of these rights, email us at mail@profittantra.com with the subject line "Data Rights Request" and specify your request. Include your name, contact details, and the specific information involved.

9. Third-Party Websites

Our website contains links to third-party websites, including:

• Fund factsheets and manager websites
• SEBI and regulatory authority portals
• Third-party educational resources and blogs
• Social media platforms

These third-party sites have their own privacy policies, which we do not control. We are not responsible for their data practices. We encourage you to review the privacy policies of any external sites before providing personal information.

10. Children's Privacy

Our website and services are not intended for children under 18 years of age. We do not knowingly collect personal information from minors. If we discover that a child under 18 has provided personal information, we will delete it immediately and remove the child from our mailing lists.

Parents or guardians who believe a child has provided us with information should contact us at mail@profittantra.com immediately.

11. Compliance with Indian Law

This Privacy Policy complies with applicable Indian privacy and data protection laws, including:

• Information Technology Act, 2000: Sections 43A and 72 addressing data breach and privacy protection
• Digital Personal Data Protection Act (DPDPA), 2023: India's comprehensive data protection framework requiring consent, transparency, and individual rights
• SEBI Regulations: Know Your Customer (KYC), Anti-Money Laundering (AML), and customer protection requirements
• RBI Guidelines: Reserve Bank of India directives on data security and customer information protection

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our data practices, regulatory requirements, or technology improvements. Any significant changes will be communicated via email to active users or prominently displayed on our website.

Your continued use of our website following any modifications constitutes acceptance of the updated policy. We recommend reviewing this page periodically to stay informed of any changes.